Friday, October 13, 2017

In Godfrey We Trust

In the late 1940s and early '50s the biggest moneymaker on CBS radio and television was Arthur Godfrey -- at one point he reportedly brought in 12 percent of the network's income. He had an unpretentious style of communicating with his audience, and a smooth manner of selling products that sponsors loved. But in 1953, at the height of his popularity, Godfrey suffered a huge, self-inflicted blow to his stature when he fired one of his regulars, known as "the little Godfreys," live on the air. The incident haunted the rest of his career.

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